Your Creative Voice
Reaching and
Teaching From
Your Experience Henry Leo Bolduc Copyright © 1996, Henry Leo Bolduc
Public Domain
First Edition: October, 1996
All parts of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, including photocopying, recording, or by any information storage and retrieval system without the permission of the publisher.
All quotes used with permission.
Cover design and illustration by Sue Jones.
ISBN Number 0-96 013 02-0-9
Adventures Into Time Publishers
P.O. Box 88, Independence, VA 24348, USA
Manufactured in the United States of America
To Advise
and to Imprint
the Spirit of Truth
Contents
Acknowledgements
Chapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight
Chapter Nine
Many individuals are searching for a real purpose and value in life. Some people say, "If I knew my purpose in life, I would pursue it." Your Creative Voice welcomes you to embark on a wonderful journey - to discover value and meaning in your life. It welcomes you to the fullest life imaginable - to adventure
and discovery. It welcomes you to the creation of miracles through a new way of communicating. All
of those things could happen just by chance; however, you also should prepare yourself for exciting
changes. Your Creative Voice will help you to
discover your purpose or mission in life through a common sense approach - prudent actions based on
practical knowledge and experiences. You will learn
"people skills" and "life skills" to prepare for this transformation.
Imagine if every person, including YOU, began to share individual knowledge and experiences as teachers, leaders, visionaries, and healers. Imagine the inspirational climate for future generations as they prepare themselves - physically, mentally, spiritually - to grow as stewards of the earth. Whatever you live today is planted for future generations. Prepare the soil in which the seeds of miracles can germinate. Create an atmosphere in which miracles can thrive. Whatever you teach, write, or speak today will be harvested by humanity tomorrow.
It is easy to sit back without sharing your individuality. Both ancient and modern sources describe the fault, or sin, of omission as a person who could have done something to help others but chose not to do so. You have a right and a responsibility to be of help and service to humanity. Your Creative Voice helps you open new doors to inform others that you have a timely and important gift to share in a world on the brink of spiritual bankruptcy.
Your Creative Voice is intended for the rare and wise people who wish to express unique statements or visions for these changing times. Whether you realize it, you are already expressing your life in some way. You might ask yourself, "What have I devoted my life to?" The answer is to be found in whatever you are doing right now. What is it that already occupies your daily life? You reflect who you are in what you are doing, and you display that to others. This is how you are living out some purpose.
What is your talent? What do you love to do? What REALLY excites you? That is your gift or skill. Each person has something wonderful to share. The best way to share your gift is to start right now - speaking, writing, teaching, and living it! Start today. Do something constructive in any field that interests you. Although formal education is important, you do not need any special qualifications, degrees, or financial wealth to share what you have learned.
For instance, if you love nature, then go out into her very bosom. Tell others about her beauty, write about her majesty and wonder. If you love to love, then teach people to become better lovers. Give classes in the art and adventure of loving. When you search your own ideals and purposes, you'll discover what it is that you desire to share. You have the God-given right to share your research, insights, and discoveries.
When you do something that you enjoy, you will become more intuitive - attuned to the creative process - both consciously and unconsciously. You can succeed in learning to work at both levels. It is just a matter of doing it. In the doing comes accelerated learning in communication processes. Your Creative Voice goes beyond the basic skills of writing, speaking, and teaching by utilizing the unlimited potential of your subconscious mind. At the end of this book, there are guided session scripts to make positive programming tapes that will help you at the inner (subconscious) level. This is the level of creativity and genius. Here is your added edge - your true springboard for success. Note that this is an authentic and honest book - there are no grandiose schemes, no promises of effortless wealth, rather a unique combination of conscious learning and subconscious programming. You have the potential to be anything you wish to be. If you are willing to learn, you can make your dreams a reality.
We learn in two ways: (1) consciously through trial and error experiences and (2) unconsciously through intuition, prompting, and contemplation. By utilizing the three guided session scripts, presented in Chapter 9, this book affords the opportunity for you to increase the effectiveness of your communication skills
and to feel comfortable in doing many things that you may fear doing.
I did not set out to be a writer and a teacher, but my desire to share experiences and research gave me the courage to begin. I had limited formal academic qualifications, and English was not my first language. I was afraid to write because my inaccurate syntax, grammar, and punctuation might bring criticism and could detract from my work. In addition, I was scared during my first few times in front of an audience. Now, I have grown to love speaking (especially when conducting workshops), teaching, and writing.
In facing those challenges, realizing that writers face possible humiliation, I empowered myself to become a writer, speaker, and teacher. In the process, I have tried to encourage others. Realistically, however, the goal includes careful planning, hard work, much research, and attention to minute details. Professional qualifications are important; get them if you can. Should such certification be unavailable (or should seem inappropriate for you), then take the self-help,
self-taught route. The overall vision or ideal makes it all worthwhile.
You might be thinking that there can be real joy in attaining a significant goal. A major goal is more than the culmination of a grand-scale event; it involves a series of adventures and accomplishments along the way. Just as in school, you PASS one grade at a time, each step must be appreciated and celebrated. In my three decades of work in my chosen area, much of my joy has come through reaching such short-term goals. Your joys could be many if you learn to accept successive approximations as successes and regard setbacks as not having learned yet. Take all the time you wish in working toward what you want to achieve. Choose whatever route seems appropriate for you.
I am sharing a considerable amount of information in this book. I hope it will not overwhelm you or cause you to become disillusioned. Evaluate your skills and what you really like to do, then start the fine-tuning.
In all endeavors, whether writing, speaking, or teaching, you make mistakes. You flounder upon stormy rough seas and sail in wrong directions from time to time; yet, through those mistakes can come the greatest learning. This is called controlled floundering.
You might fail at first, but you will improve by actually navigating the rough waters. You are strengthened for future success. That is what you did as a child when learning to walk. Did you learn to walk or are you still crawling?
This book is not a step-by-step approach to success; rather, its purpose is to encourage you to aim toward your highest level of fulfillment and creativity.
Who will be your greatest ally? YOU will be. Self-help is real help. It is the best gift that you can give to yourself. You already have many more skills than you realize. Develop and strengthen some of them. Add related skills. You will discover truths that you had not recognized. You will awaken potentials, maximize abilities, and discover hidden talents. Most of all, you will build courage - the courage to live life fully and to make miracles happen! Welcome to Your Creative Voice - the next level in a natural progression of transformation and outreach.
Chapter One
Writing to Learn - Writing for Fun
If you keep a journal, correspond with a friend, or record your dreams, you already are doing informal writing. If you do not write, it will be fun for you to learn. Writing can be enjoyable, and you can grow through the process.
As you begin to write, you might choose to start with an easy, informal project and then progress to a more professional work. Some of you, eventually, could write a book or even books.
The progression from informal to formal writing is a simple process - it's called growth. In life, we grow in stages, step-by-step, sequentially, progressively, with periods of peak or accelerated learning. That's the way life works!
If you actually enjoy writing, you are already a step ahead in the adventure of life. Whenever you enjoy what you do, the doing is fun, and the accomplishments are greater. If you view life as a constant wonder with excitement in discovery and enjoy the process of growth, your progress will be faster and better.
Your first steps are the most important because
they are the foundation for other steps to greater learning. Study this chapter carefully and DO the exercises. Merely reading will accomplish little for your progress, but studying the material and doing the projects will be of immense benefit. The exercises suggest ways for you either to start writing or to enhance your current efforts.
Writing can be an effective vehicle for discovering your true self. Through writing, you can gain valuable insights about your own beliefs and values. Such discoveries can be a source of healing for yourself as well as inspiration and encouragement for others. The real purpose of writing is to acknowledge your thoughts and experiences - to record them for future use, evaluation, and enjoyment! Write for yourself; write to share with others. It does not matter which comes first.
If being a writer is appealing to you, then have faith in yourself and in your ability to make those dreams come true. Ask yourself if there is something within you that longs to be said. Do you have thoughts, visions, or experiences that you would like to share with someone? If you are compelled to say something, say it on paper. You might be a writer in the making! You can walk the path toward the writer's world by taking
a few simple steps. One of the easiest is the step into journal writing through which you can record meaningful stories and valuable information which, in time, you could share with others.
Journal Writing
Your personal experiences will be the main focus of your journal. Many people associate journal writing with keeping a diary. A diary is certainly one type of a journal in its most basic form, a day to day account of events in your life which you choose to record for future reference.
Journal writing is inexpensive; your favorite pen and some paper put you in the writer's seat; you could use a three-ring binder or, perhaps, a computer, if you wish to categorize your subject matter. Journal writing requires no special training or preparatory classes. You can start right now - today! Just put your thoughts, feelings, and memories on paper or disk.
Begin by posing a question to yourself. For instance, how would you describe your family, your friends, or your rivals? Do you live in the city, country, suburbs? Rural or residential? Do you have specific family traditions? If yes, do you still adhere to them? Why? If not, why did you change or eliminate them? Did you create traditions of your own? How? When? Why? You may think of other questions you would like to answer in reference to your family. Don't limit yourself to just sentences - draw pictures, diagrams, or doodles. Have fun with this! Much writing begins as thoughts captured on paper and filed for future use. Over time, they accumulate and can be compiled into an article or book.
Journaling was an important step in the life of a friend of mine. After moving away from her family, she became lonely and depressed. In time, she began to put her life experiences into perspective. She recorded memories and soon detected definite patterns in her experiences which explained a negative trait she had always held - low self-esteem. As she continued to write, it became easier for her to get in touch with her feelings and to take responsibility for them.
Another technique to stimulate your writing is to document your stream of consciousness. Begin
by writing everything that comes into your mind regardless of whether it makes any sense. This "journal conversation" occurs as a direct response to the stimuli that you receive from your own mind. How do you start the ideas flowing? Use an emotion to stir up a memory. Go into your storehouse of personal life experiences, and call up the memory, details, and emotions of a
well-known or half-forgotten event. Perhaps you can remember a moment of anguish when others seemed to have forgotten your very existence, maybe a time when you were far away from home and felt overwhelmed by all the new faces and places. You might still feel the loneliness, fear, and pain of that event. Or perhaps you remember a moment of great joy, freedom, independence, or awe.
Record your thoughts at random and simply let them flow. If you can think, you can write. Recapturing memories with an exercise of this type can dredge up a well of experiences, inspire dreams of the future, or simply give a moment for reflection upon your life. The important thing is to write. Write anything! Get started in the act of placing words on paper. That is how every great writer started! You don't have to edit your work at this point. Just get words on paper.
When an exercise produces uncomfortable feelings (some life memories might be unpleasant), try one of these: (A) Imagine yourself in a comfortable place. This could be an imaginary place or a real one that you can picture in your mind's eye. Describe why this place makes you feel secure, happy, peaceful, whatever feeling it might evoke. (B) Remember a pleasant dream which you recently experienced. Record it, and describe why you consider it pleasant. What do you mean by pleasant? Who was in the dream? Where did it take place? Did it seem life-like or more like a fairy tale? If you dream (and everyone dreams), you can write about your dreams.
Another writing technique is the freeform style. Freeform uses only one rule: write as though you were talking. Set things down just as they come to mind. Relax and look around. What do you see? Do you own something of value? Is it of monetary or sentimental value? Who gave it to you? Describe this person. Was it a man or woman? A family member? A friend? An acquaintance? Why do you think they chose this particular item? What was the occasion for the gift? The time of year? Where were you living at that time? Record this train of thought. Such thoughts do not require a particular connection or structure. Just let them flow freely. You are the only person who can record your stories and your life experiences. So get out of your own way! Don't limit yourself by perfecting spelling and grammar at this point, just let your words and thoughts flow onto the paper or screen.
To stimulate more ideas for this writing exercise, record a few words or sentences that remain indelible in your memory. Describe how those few words influenced your life's journey. Some material might lack definite meaning or emotion, that's okay. In reality, many events in life appear unimportant.
You might feel the urge to let the ideas flow onto the paper without shaping them into any particular form. Feelings and thoughts are spread over the course of an entire lifetime - twisted together like clothes in a washing machine. It takes time to sort them out and to put them in an orderly perspective, to create order out of chaos. Once you begin to organize your journal entries, ask yourself if you truly understand your thoughts, feelings, and emotions. How do they impact every aspect of your life? Be aware of attitudes and modes of thought that might give a clearer direction for your life. If your journal entries seem confusing, don't worry about it. Just accept that you are capable of releasing some of your thoughts on paper. With practice, the thoughts will work into coherent statements and, eventually, become meaningful as a whole. This step takes time, patience, and dedication.
Life has been likened to a giant puzzle. Through time, we place the various pieces into a complete and clear picture. For now, making the pieces of your puzzle into a big picture is NOT the goal. The goal, simply, is to WRITE! If you already do so, that is wonderful. If you do not, now is the time to start. Much of the continuing work in this book depends on this foundation.
Prose or poetry? What is your journaling style? The language of the mysterious and magical mind can be expressed in many ways. Work with whatever tools your subconscious provides. Follow your inner guidance. If you are musically inclined, you could write songs to express new understanding; or, maybe, poetry is an option for you.
A popular form of poetic expression is blank verse which consists of unrhymed lines containing a free-flowing, impressionistic, but coherent train of thought. Sentences may continue from line to line, rather than conclude at the end of each line. Even ordinary conversation, as spoken, can be written in blank verse. Prose, on the other hand, is structured by paragraphs rather than by lines and can be written just as it is spoken. It is the ordinary language we use in our daily conversations with family, friends, and co-workers. Prose is our living language and is most familiar to us. Usually, written materials are presented in this form, and this could be your style for journaling.
Recognizing and evaluating patterns in your journal might take some time; however, once you have done this work, you can begin to explore the inner depths of your true self. A friend of mine is a prolific dreamer; she awakens in the morning with vivid memories of her dreams and uses a journal to record them. Many times, her dreams are symbolic of challenges in her daily living. Every day, as she records her dreams, she also analyzes her life. The two coincide so readily that she keeps two columns in her journal; one side for dreams and the other side for real-life events. In this way, it is easy to note the patterns and to resolve conscious questions through the subconscious guidance of her dreams. Although you might not remember your dreams consciously, it still is possible to receive guidance from your subconscious mind. Sit quietly and reflect upon a problem or challenge that currently is affecting your life. Next, ask your subconscious mind for a solution to that problem or challenge. When you receive an answer, write it in your journal.
Your current situation in life might be a continuation of themes from the past. Sometimes, it is helpful to look for recurring patterns or themes. In an effort to focus on some of the patterns, respond in your journal to the following questions: Whom do I hold as a role-model, an example, or a pattern to follow? Why is this person significant to me?
Journaling can reveal thoughts upon which you wish to build. What standards determine your behavior? Do you live by them? What are your beliefs, morals, inner convictions, attitudes, emotions? What dominates your thoughts? Remember, your mind is a builder - a builder of ideals - the standards which guide your life's journey. Setting an ideal is like planning a trip. If you were traveling from Maine to Arizona, you would not just choose any highway at random and start driving aimlessly. Of course not! You would follow a prescribed route to reach your destination. Incredible as it might seem, most people travel the most important journey, the journey of their lives, without the assistance of a mapped route. The life journey should consist of a dynamic awareness of living life to its fullest potential. What luggage - thoughts, beliefs, attitudes - will you carry with you? What is the destination or ideal toward which you travel? Journal writing can help you to discover your route through life.
Therapeutic Tirade
Letter writing can be therapeutic. Often, people have disagreements and misunderstandings. It is not uncommon to experience deep-seated anger, fear, resentment, intolerance, and general confusion. Perhaps you have experienced such unresolved emotions and have been left feeling that things have not been settled nor the last word spoken.
Do you allow the feelings to seethe inside? With a stroke of inspiration, you decide to write those feelings in a letter so you can have your say without being interrupted. In this deeply emotional state, you conjure up every heated word in your vocabulary. You pour them across the page as you unleash your anger, hurt, or disappointment. You finish the letter, stand up, stretch, and go about your daily affairs feeling more at peace for having unburdened yourself through the written word.
STOP! Don't mail this letter now! Instead, put it into your journal. This will be an exercise in discipline and will be one of the landmarks in your emotional journey. Should you decide that the letter must be mailed, wait at least five days before actually putting it into the mail! Those five days will allow the emotions to settle, and then, you can decide if you really want to send it.
Once the initial heat of your anger has passed, you may seek a more constructive way in which to resolve your difficulties. You might see the situation from a new point of view; you might gain new insight about your inner self - your true self. Perhaps you will see another piece of the "puzzle of yourself" and how this piece fits into your pattern of growth and maturity. This experience can benefit both you and others. The process of identifying, understanding, and transforming disruptive attitudes and emotions in a productive way is important in the resolution of inner conflict.
Stories to Tell
Storytelling is an ANCIENT process of teaching and helping others. Everyone has a story to tell. Others can learn and can understand through reading or listening to that story. In addition, it can elucidate the understanding of one's own story.
Are you thinking, "Story writing? I'm not an author. I can't write a story!" In fact, statistics reveal that
90 percent of all Americans think that they cannot write creatively. You will never know for sure unless you try! First of all, don't begin by thinking you must write a book. Think in more modest terms. Write about what you know. Let the story tell itself; just sit down and do it! Writing stories can be just as much fun as reading them, and, as well, can be a very educational experience.
Remember, the most important writing you do is that in which you are emotionally involved. You are the subject. This is your journey. Begin with your personal experiences in any area. After all, you were there. You know better than anyone else what happened. Recall your sensory data: heat, cold, sun, rain, sleet, or snow. Remember how some conversation went. You, alone, know exactly how you felt and what you were thinking as the event took place. Only you can convey the true essence of your point of view. Knowledge comes from within. How is that knowledge gained? It is gained through activities and occurrences experienced in life. Your Book of Life can be written only by you. Begin recording those experiences now. The path of self-realization begins with you. Here are some "story starters" to motivate you and to get you going:
"The greatest teacher I ever had was . . ."
"A funny thing happened to me on the way to . . ."
"I would like to create . . ."
"My forefathers came to this country from . . ."
"My most memorable moment was . . ."
"The worst day of my life was . . ."
Maybe you won't choose to let your family or friends read or evaluate your first, or even your second, attempt at story writing; however, the feedback from this step can be very beneficial in helping you to prepare to share your writing with others. You'll learn to discipline your thoughts. You also will learn correct grammar, research skills, and many other techniques. In addition, you will give pleasure or impart knowledge to those who read your story. You even could have a story published. Then you can call yourself an author!
By journal writing, you will gain wisdom and experience. The positive emotions of love, joy, compassion, appreciation, and insight could spill over into notes or letters to friends, loved ones, and acquaintances. This correspondence will be recognized for what it contains, and both you and they will benefit from the sharing. In many instances, however, letters are written long before the person has the concept of journal writing. The wonderful opportunity to learn and to grow together can begin with letter writing.
In the years ahead when you re-read your journals, you might marvel that you actually put those thoughts on paper! Some aspects of yourself that you recognize might amaze you. You might even find it difficult to believe that you made some of those entries.
Keeping a Journal
The Magic Journey - Creative Writing
"Should you care to write -
and only the saints know why you should -
you must have knowledge, art and magic.
The knowledge of the music of words
the art of being artless
and the magic of loving your readers"
- Kahlil Gibran
Developing Writing Skills: The Work
An informal method of learning the art of writing is the self-discipline of starting to put your ideas on paper or on computer disk. Later, books or courses might help in the fine-tuning (including grammatical aspects) of writing; but the impetus to begin and the will to see it through must come from you. Be your own teacher.
Years ago, the term "self taught" carried an unintentional negative connotation implying that a person could not afford a formal education or lacked enough intelligence to be admitted into a school. Now, the meaning is entirely different. Being self-taught and self-educated clearly exhibits a degree of dedication far above and beyond the standards prevalent in our world. Self taught is the original meaning of the word education, meaning to draw out what is already within a person; not simply to be incorporating the beliefs, styles, or agenda of a formal teacher. A self-educated person is a self-starter, self-director, eager to learn, and finds a mentor at the right time.
The appropriate timing can open up entirely new perspectives by generating and enhancing original ideas. There is an old axiom that states, "She didn't know that it couldn't be done, so she went ahead and did it."
When writing, strive for honesty, originality, and the freedom to express yourself in unique ways. Write from your heart rather than from your head. Think of future generations as you write and fashion your work so that it will reflect timelessness for those who will read your material in the future.
Always be kind in your writing; if something is harmful or egotistical, erase it. If you write about problems, be sure to offer realistic solutions, not merely the illusion of a solution. Write with the richness of simplicity; short, powerful words have life and depth. Write with vitality and excitement, not hype or pomposity.
Always read your work aloud. Rework it and read it again. In reading and rewriting, you will hone the great gift of creativity. Creativity originates, refines and nurtures itself. Creativity is a process. It might be born of an inspiration, but it lives and grows through attention and cultivation.
The best writing, like the best of anything, should be simple, honest, and strong. Less is often more. You have a story to tell and experiences to share. Tell your story honestly; share it in as clear a manner as possible. Your story is unique and your perspectives are worthy of sharing with others.
If you write to make yourself sound important, you'll lose; self-importance is a trap. If you write to please others, you could fail the standards set by critics. But if you write to please yourself, to give of yourself, and to open yourself, THEN you will succeed. You will gain because you will have reached others and touched their lives, their hearts, and their minds.
When the Going Gets Tough
The field of writing is a fickle one! Many famous authors had received rejection notices from publishers for years; then their "big break" came and all of their formerly rejected material suddenly and eagerly was sought. Some writers compose a work at a young age and hold onto it - perfecting it over many years. Kahlil Gibran wrote the first version of The Prophet at age fifteen. He reworked and fine tuned it for more than twenty years before its publication. Success can, and does, come easily for some writers, but, for most, it takes time, patience, and dedication.
I also began writing at age fifteen by transcribing and typing transcripts of my tape-recorded sessions of past-life regression experiments. It would be fifteen more years before I would see excerpts from those transcripts published in my first book.
Keep all that you write because, in time, it might become more valuable. You can update and utilize the early writings.
Writing is hard work. It has not come easily for me nor has the publication of my writing been simple to secure. Often, I have thought of abandoning writing altogether. I also have wished that certain editors would be more kind or more generous in their attitudes toward my work; yet, in retrospect, this seeming hardship in my writing world has produced positive long-term results.
Perhaps if I had experienced an easy success, I would have become self-satisfied. I could have become smug and overly-contented. An early and effortless victory could have inflated my ego, and I might have become careless in my research.
An Excellent Adventure in Writing Articles
People occasionally ask the secret of my success in having published over 200 articles and commentaries in various newspapers, newsletters, magazines, and journals, along with some successful books, educational courses, and a regular column. There really is no secret to my success, but I can offer the following helpful hints to assist you on your way toward a happy publishing experience:
1. Start with an easy project. First, write "letters to the editor" for newspapers and magazines. Then, write articles for newsletters, magazines, and trade journals.
2. Have something important, interesting, and helpful to say - even a personal experience to share that might encourage and inspire others. The creative process is an important part of writing and, for a majority of people, it is the hardest. The knowledge and wisdom required to create an important article must come from your own interest and experience. You can touch the lives of many people by writing articles that will encourage, inspire, teach, or otherwise help others. Dare to share your thoughts and to speak your truths. You will be rewarded by the knowledge that you will have made a contribution.
3. Write simply, clearly, and honestly. Keep your writing simple, straight, and direct. Strive to provide your readers with valuable information that they can use. You don't need erudite vocabulary or technical jargon. Even if you are writing for a professional journal, it is preferable to keep your writing as simple as possible. Young people interested in your field are eager to learn. Unless you are writing for a professional audience, aim your writing toward a seventh grade reading level.
Taking a course in creative writing can help. There are many books at the library which will provide guidance in grammar, syntax, style, and so forth. A good reference is a slim volume entitled The Elements of Style by William Strunk and E.B. White (published by The Macmillan Co.).
4. Put your words on paper. Once you have composed an article in your mind you are ready to commit it to paper. Handwritten manuscripts rarely are read by publishers, so it is imperative that you type your work.
If you plan to do any substantial amount of writing, it would be a good idea to invest in a word processor or computer. Word processors are now comparable in price to a good typewriter, are easier to use, and will make you more productive.
Some people are frightened by the thought of using a computer, but there is nothing magic or mysterious about them. Just think of their keyboard as your typewriter and the screen as your sheet of paper. As with any skill, you must learn how to use it. (After all, you didn't learn to print or to type without practice, did you?) Computers are becoming easier and easier to use and with a little effort and practice, anyone can master them.
All aspects of human experience are changing dramatically. The field of computers is certainly high on that list of change! In virtually every field, computers play a far greater role than just as tools for word-processing and accounting. As computers become
more "user-friendly" and more compatible with
other computers' language, the world will be speaking the same universal language of information. While computers are not a substitute for creativity or courage, they definitely can ease the mechanics of writing.
5. Ask friends and neighbors to critique your articles. Begin by composing and typing the first draft of your article. This draft should be double spaced with wide margins so that your reviewers will have room to write their comments and suggestions. Then, make several photocopies and ask friends, family, and co-workers for their help in editing and improving the article. Ask them to write any thoughts or changes directly on the copy in red ink.
Some people probably will not be of much help. They will just read your rough draft and give you a positive review. Others will be helpful with practical comments and suggestions. Your best help will come from the analytical people who, while appearing harsh in their criticism, provide valuable insight into the details of your work. Some people are blessed with a mastery of language and communication; others are not.
Put your ego aside and evaluate carefully all the suggestions and comments you receive. Thank everyone but use only what is helpful. No matter how good a writer you are, your work will benefit from another person's perspective. So, always get as much help as you can.
I developed this approach because English was not my first language. My syntax was off, and I truly needed help. In this process I have been assisted by numerous people, have made new friends, and have learned a great deal. Even THIS book that you are reading was edited and improved by friends.
If one or two people are especially helpful to you, be sure to do a favor for them in return or work out a mutually agreeable form of payment for their help.
6. Employ multiple submissions. Send typed articles to every publication that seems appropriate for the subject of your article. Now visualize your article as finished, polished, and ready for publication. It is crisp, insightful, brilliant, and easy to read. People will love it! How do you get it into print? Submit your article to every appropriate prospect.
Send editors only typed (or photocopies of typed) articles. Your introductory paragraphs are very important. If they are intriguing and well-written, the editor probably will read the remainder of your submission and will
decide if and when it can be used in a specific publication.
Do not become discouraged if your article is rejected. Consider it a rite of passage. Even articles by well-known authors have been rejected at one time or another. Publications need articles for print in the same way that newspapers need news to report. So, in time, with patience and perseverance (prayers also help), you will succeed. So I repeat, make lots of submissions;
your article might even be accepted by more than
one publication.
Let's turn now to another matter; that of payment for your article. Let's assume that you have done well. You wrote a first draft and friends assisted in critiquing and in fine-tuning it so that it turned out to be a great article. An editor liked it and has decided to publish it. Now, how much will a publisher pay you? In some fields, you will be paid very well. Some magazines and journals pay generously. The sad news is that most self- help or inspirational publications pay very little, if anything, for articles. Most likely, in those fields, you won't receive any money at all for your work. Why bother? Because you will gain in more ways than you would expect.
First and most importantly, you will gain by giving the gift of your knowledge and experience to humanity. Secondly, people will acknowledge your name as an author. This recognition can be helpful if you have a full- or part-time career in a particular field because successful, published articles can substantiate and authenticate your professional status. Thirdly, if you enjoyed writing short articles, you can work your way up to longer articles or a book which is the equivalent of about 12 to 16 related articles bound together.
A new career in writing waits to be launched!
But First . . .
Many professional writers send a query letter before they begin any article or paper. The query is a one or two-page letter addressed to an editor in which you outline your thoughts on a certain topic. You explain your ideas and tell how your article would be relevant and important to the readers of that publication.
If you already have written an article, you certainly will need a query letter to introduce both you and the article to the editor. Do not submit the article unless it is requested. Simply state in your letter its relevance to the publication's subscribers.
Should the editor like your proposal, you will be asked to submit your article. Even then there is no guarantee that it will be accepted for publication. If you are asked to submit your article for review, compose a cover letter in which you remind the editor of your previous correspondence. Thank him or her for expressing an interest in your work.
When you become more experienced at writing, the query letter will prove even more crucial. When you are ready to write your book, or to ask a publisher to review it, a query letter is a necessity. A query can prevent loss of time and disappointment, and it will help you to focus your attention and your skills into areas that sell.
Taking it On the Chin:
How Criticism Can Help You!
An amazing bonus in life is that, when you learn more about yourself, you'll become a more discerning writer. Conversely, as you become a better writer, you'll learn much more about yourself in the process. This is the secret of learning. We learn as we grow and grow as we learn.
Do not be concerned if you are overly critical of yourself at times. This is just your way of encouraging yourself to excel. Challenge yourself, and you will accelerate growth; but don't be too hard - there is a risk of becoming cynical in the process.
Be alert if others are critical of you; use their criticism as a guideline to be sure that you are clear in your vision and straight in your purpose. Accept criticism gracefully, even thankfully, and you will grow even more. Should the criticism be accurate, then change and grow accordingly. If not, then what of it? Let it go!
Every great person, indeed, everyone at some time has undergone criticism. This is a fact of life. Think of any person who ever did anything outstanding, and you will find that person's antagonists and critics. Perhaps such adversaries, in some unexpected way, even HELPED those people to become great!
If you cannot handle criticism, or if you fall apart when confronted, then you had better curl up and hibernate. Life is a challenge. Pioneers have distances to travel. Researchers engage in work that is demanding. Writers have critics. Be prepared to incorporate this truth into your experience.
As you become a writer, develop a balanced attitude. Be bold but not foolhardy. Be wise, but not smug.
Be kind, but not a pushover. Be happy, but not delirious. Make time for solitude, but do not be a recluse.
Be dedicated to your work, but make time for treats
and retreats. Be concerned that you live your life to
the fullest.
Chapter Three
There's a Book in Your Head
After writing comes publishing. The purpose of this section is to encourage and to inspire you to get your material published.
Obviously, there are many techniques, pointers, and "trade secrets" in the publishing industry. You might prefer to find a publisher who will print your book or you actually could start where you are and do it yourself. Yes, you can write and publish your own book!
Some sources, such as book publishers, can help you learn the steps involved in bringing out a book. A second choice would be to go to your public library and read books on self-publishing. No matter which course you choose, learning is really in the doing.
A Family Matter
Although I freely admit that I love self-publishing, not everyone shares my enthusiasm. In fact, my wife Joan and I have had debates over this very issue. She gently reminded me that I could not afford to print so many materials and simply give them away. She felt that printing was an unnecessary expense, and frowned upon my proliferation of booklets and manuals. I appreciated her concern, but I believed that such materials were valuable additions to my workshops. I hoped that, through printed materials, my work
and research would be made available to future generations.
Then something happened to change the focus of our debates. Joan had compiled a booklet which encourages parents to begin reading to a child at birth and to continue this practice throughout childhood. She received funding to print this booklet through the library literacy program which she coordinates. Read to Me. . . I'm Yours brought acclaim and appreciation from area communities and from educators at state adult education and literacy conferences. A little booklet can go a long way.
Copies of Read to Me. . . I'm Yours were distributed to new parents at all area hospitals, health departments, head start centers, and libraries. A few discount stores gave them free to customers holding babies.
Read to Me. . . I'm Yours was so successful that it went into a third printing. Then the literacy program received a grant to publish a new booklet for parents of pre-school children. Joan has been fortunate in having her creative projects funded by others. Her new booklet entitled, Read to Me. . . I'll Read to You was born.
Through the process of compiling and designing those booklets, Joan changed her attitude. Now she understands my commitment to publishing and the joy of giving such valuable material to others. Now SHE paces the delivery room at the local printers!
I hope that you will discover the great joy of taking blank paper and turning it into something both informative and beneficial to others. If you include artwork, you can enhance its beauty. You might be fortunate enough to receive funding and then it won't cost you ANYTHING to produce your materials. Funding can come from unexpected and unusual sources. I have to pay for my printing, but I perceive the expense as an investment for the future.
How to Begin: Booklets Before Books
If you are a timid writer, it would be wise to
start with small tasks before tackling a big project. Before writing a book, write a booklet or a manual. Before publishing a book, have a booklet printed. You will learn so much in the process, and you'll save money by avoiding costly mistakes later.
Here are some reasons for starting your publishing venture with a booklet:
1. A booklet is a new field wherein you expand
your world and develop new skills.
2. A booklet is inexpensive to produce. Even photocopy shops can compile attractive booklets at a reasonable cost.
3. The cost of production can be less than one dollar while your booklet might sell for several dollars. Your profit will not be large for there are hidden costs such as time, artwork, etc. Your first attempt will show that there are greater possibilities ahead.
4. A booklet is an excellent way to test a new market or new materials. You soon will learn that some topics or titles sell better than others. Such marketing experience is valuable. You'll realize that what people SAY they want and what they actually PURCHASE could be very different.
My introduction to booklets was at the Providence Hypnosis Center where I began working in 1975 and, later, became the director. Customarily, the center gave a one-sheet set of instructions which reminded clients of the self-hypnosis procedure presented at their third and final session.
I recall thinking how uninspiring that one page looked and how I wanted to improve and to expand the material. At that time a photocopy cost ten cents. I took upgraded information to a local printer. The booklet emerged with a number of pages, a nice cover, and a much more professional appearance. Best of all, the cost of the finished product was only 22¢ for
each booklet.
The extra 12¢ transformed the center's instructions from one page, which people soon discarded, to an attractive booklet that clients kept - and used- for self-hypnosis. In fact, many years later, I happened to see one of my clients at an antique show, and she told me that she, occasionally, takes the booklet from a drawer near her bed and uses the self-hypnosis techniques as a natural sleep aid.
During the two decades since my work at the Providence Hypnosis Center, I have produced numerous booklets. Booklets, in many cases, led to workshop manuals, which are basically larger and more expanded booklets. Some of those booklets and manuals led to books. The secret is taking small steps to a better product and a better future.
And Now . . . a Book
Books are like gifts to present and future generations. There's a book in your head. Writing a book is likened to conceiving a child. Publishing the book is like birthing the child. Promoting the book is akin to nurturing and raising that child.
There IS a book inside of you that needs to come out. The only question is: Do you know what it will be about?
What Your Book Should Be
Your book should be fresh and engaging, offering either new material, or a fresh perspective on old truths. It can illustrate personal experiences from your own life. Write about your experiences and, especially, about what you learned from them. Show your readers how they can learn vicariously from your discoveries or mistakes. Most of all, it should be enjoyable to read. Write a book that is so helpful, so funny, or so exciting that people just have to tell their friends about it.
What Your Book Should Not Be
Since the world has enough complainers already, a "bitch-a-thon" is not a good idea. Don't waste your valuable time, or that of your readers in complaining and grumping. Use that time, instead, to offer realistic and innovative solutions to problems. Your book should NOT be what others have done; it cannot be a rerun of another's work.
Why You Should Write Your Book
A person becomes active in a specific area for
a particular reason. In fact, most people do things for a number of reasons or fail to do things for certain reasons. What would be your reasons for writing or publishing a book?
A book is a valuable means of sharing your work and your thoughts with future generations. Books span the limits of time and place; they reach out to those
yet unborn.
Books are the written record of humanity; they document important eras of history. The saga of human experience upon the earth is revealed in books, the highs and lows, the cycles of war and peace. Civilizations of which nothing has been written or for which no records are preserved are remembered only through legends. Entire civilizations have been forgotten for lack of recorded histories.
Books cost little and offer much. Your professional prestige will be enhanced when the subject of your book is related to your career. For example, in my field of hypnosis and past-life exploration, the books help to substantiate my research and they serve as outreach.
In the long run, outreach pays more than royalties. If you have clients, a book can increase the number of those seeking therapy or counseling sessions, or whatever it is that you offer.
To get media coverage, you will need to contact the local media and open a door to opportunity - they WILL respond. Media coverage will enhance your work. You can ask for an interview or a book review from local and regional newspapers. Contact local radio and television stations and any city magazine where such outlets are available.
A book often opens doors for you to speak to groups and organizations. Somehow, a book establishes the author in ways that nothing else can do. Producing a book IS a lot of work (as anyone who has ever attempted it realizes). Often, authors are treated with great respect. You might even be invited to "literary teas" if you can bear such socializing!
Local bookstores might sponsor you for an author's book signing. They will make money from the sales
and are happy to get attention drawn to their shop.
You could develop new friends and a "following" from such events.
When people read your book, they will want more information; this experience opens a natural way for them to come to your workshops or lectures. The long-term benefits to you and your public are of great value.
Seriously consider writing your book. A book is a profound accomplishment, and it might touch the lives of countless people everywhere. Most of all, it can reach into future generations and guide future discovery. Many people ALREADY have a book(s) inside - the secret is to get it out onto paper!
Getting Down to Business
There are, basically, three ways to write a book. One way is to work slowly and carefully, spacing the project over many weeks, months, or years. This method provides a carefully paced and specifically allotted time period. Regular worktimes could be scheduled or could occur at random.
The second method is total immersion. This system is like taking a vacation away from home and is an all-consuming - full time, every waking minute - kind of work. To accomplish the task, one actually could stay at home and intensively "do" the book. This seclusion might seem like being in a different world. Concentrated, active, and dedicated work often can produce a full book in a remarkably short period of time.
The third method is my favorite. Write when inspiration strikes! There are no rules other than grabbing the inspirations and thoughts and recording them on paper.
When Inspiration Strikes
Each person finds his or her best methods, time frame, and environment for writing.
My best method is scribbled notes; my best
time frame is usually while driving long stretches of highway; and my best environment also is in the car
- for inspirations! A rough copy comes first, of
course, and then I work in my office for fine-tuning. I did not realize this process until recently when
I stopped to evaluate how, when, and where I do my
best writing.
Some writers set aside a certain time each day for their work. Some days they produce well and on others only a little. Sometimes, the material is great and sometimes it's destined for the trash. Other writers have no set work periods but are open to inspiration at the most unexpected times - often awakening in the middle of the night! (Spouses find this method frustrating to say the least, and I suspect that a few great writers live alone for that very reason).
As for myself, writing comes in its own time and in its own way. Often, material will come that does NOT concern the project on which I am currently working. In such cases, I will make notes and file them away for future composition. Whenever I actually go into that file, I am amazed to see what is there. Happily, most of it is applicable to a current project.
Again, the years have taught me that my very best inspirations come while driving. In the past, I would try to stop on the side of the road to jot down those flashes of insight or even actually attempt to hold a notepad and make notes. Both of those methods almost got me killed! Then I discovered a small and inexpensive invention that, literally saved, my life: a notepad on a plastic suction-cup holder that mounts on the windshield. By using this pad, I can jot notes safely while keeping my eyes constantly on the road. The little notepad holder costs only a few dollars and is one of the practical inventions of our time. If you receive inspirations for good material while driving, this item is indispensable.
The most important aspect of this "inspiration method" for creative writing is to appreciate what we are given. If we acknowledge what is given, whether from our own mind or from some higher guidance, and IF we utilize the material, more will be provided. Somehow, our mind tests us to see what we'll DO with inspirations. If we recognize them, but fail to use them, then little more comes. If, on the other hand, we appreciate each inspiration and write it down for later re-working, fine-tuning, and polishing, then, more will be given.
It's a bit like cooking for your friends. When you prepare a special meal, one or two diners might seem unimpressed but will thank you out of politeness. Other guests might be excited by the dishes (you've connected with their inner beings!) and compliment your excellent culinary abilities. Now, tell the truth: which of those friends do you invite again for dinner? Appreciation opens the channel to more good food and to further inspirations!
Now, here is some food for thought! Often while on the road, I will take my notes into a restaurant and rewrite them during lunch or while enjoying a snack. This captures the immediate moment and all the thoughts surrounding a concept while they are fresh in mind and the juices are flowing!
Sometimes, as all writers do upon re-evaluation, I find that some of my notes seem worthless. But other ideas will grow and thrive and evolve into entire articles or even books! Creativity is a learning and growing experience for me. Is it for you?
Do you get flashes of inspiration? Do you stop and acknowledge them? Do you appreciate and polish them? Do you prefer to write "on demand" by setting aside a block of time? How have you done your best writing? What is your favorite environment, your most productive time-frame?
Writing is an unprecedented opportunity for creativity. Write from the heart, and your work will have depth, passion, and meaning. Personal writing allows you to make discoveries about yourself and your world. You can express honest feelings and unabridged enthusiasm!
The more you write, the more you learn. The "thinking on paper" leads to true self-discovery and creativity!
Gathering Material - What Do You Know?
Sometimes, for a year or more, thoughts come and I write them down. Often, I do not even know, consciously, the purpose of the notes and sheets. I write, or type them, and keep them in a big folder entitled Material for a Book. Writing a book is like creating a big jigsaw puzzle. I begin by gathering up all of the pieces written (numerous sheets on related topics). Then I find an order in which to place them (putting the pieces together). At last, I have the full picture, what the book actually looks like. I am now ready to have an editor or two give the material continuity and eliminate unnecessary sections.
The secret of writing and publishing is to write about what you know, what you believe, and what you do. In other words, YOUR TRUTH. Write about your experiences. Write about what is powerful and meaningful within you. Forget theories; forget "head stuff" that sounds clever. Go with the HEART! This will be real and your writings will have a timeless quality and a simplicity that will touch the hearts of future generations.
Writing from the heart conveys your sense of mission, dedication, and purpose. You are close to your subject, for you live it each day!
My books, tapes, and videos are about my research and procedures. They have been developed for more than three decades. Even though it seems that I sell books and tapes, I am actually selling the fruits of decades of dedicated research and development. People are eager for that sort of material because it saves them years of individual work and testing. They are able to take what I have learned and shared, and then start building and growing from a much higher level of understanding.
People who report benefits from my research will, in turn, share those discoveries and experiences with others. Others, then, are able to design research projects based on previous research results. This is the process that builds a better world; this is the continuity of civilization and of life's natural progression and development.
You Already Might Have Written a Book
and Don't Know it!
If you pursue any form of advanced education, you already have material for a book! Many excellent books are rewrites, in simpler language, of a master's thesis or a doctoral dissertation. If you were writing about any field and had a thesis to use, you would begin by simplifying the terminology.
Learn to use simple words with specific meanings. Readers appreciate clarity. I strive for straightforward language in my books. People tell me how much they appreciate the simplicity of concepts and the easy-to-understand language. Do the same in your work.
Remember "KISS": Keep It Simple and Sincere.
So, do you have an idea? Use what you already have and build from that. Another possibility is to utilize your regular writings in related ways. For example, for some years I have written a column for The Journal of Hypnotism. This is an excellent journal, mostly for professionals in my field. This column enables me to write timely topics on a regular basis. This effort helps to establish my reputation and standing.
Often, I am able to take some of those journal columns and combine them into larger works. In fact, two of my books contain sections that originally were columns. I rework the original, expand upon certain aspects, offer personal stories, polish it, and then a new book is in the works!
Dancing With the "Big Boys"
There was a time in the recent past when big city publishers controlled the book publishing industry. Their "best seller" lists told readers what to purchase thereby influencing people's choices in ways that were beneficial and advantageous to the publishers. That practice is changing, and it's about time!
Big city publishers primarily bought manuscripts from Literary Agents and, often, only those people connected with them were able to get books into print. It was difficult to get a book published if you did not have an agent.
Now, people have found new ways to publish. Manuscripts that were refused or rejected are now highly successful books because people took charge of their own work and material! This "self publishing" resulted in many best-sellers. The big publishers continue to profit from the self-publishing field. They buy books that are selling well. They purchase the rights to published books that have a "track record" of excellent sales. YOU can take your book and have it published. Then, if you invest the time and effort to promote it, the "big boys" may come to you and ask
to dance. Then, you can really celebrate a major life accomplishment.
Literary Agent
If you desire a more traditional route to publishing, you can find a Literary Agent. An Agent can help you in many stages of writing - especially in finding a publisher for your book. Of course, you will have to pay a commission, but it is well-earned.
Paranoia in Publishing
Some people are fearful that unscrupulous publishers will steal their work. They fear that they will lose their money and that credit which should be given to them will go to others. It is true that such things might happen, but it's rare.
Paranoia is the recessive gene in a writer's DNA makeup. A healthy dose of "reality therapy" is the antidote. As a safeguard, you can photocopy your manuscript - even your rough drafts - and date them. You also could copyright your materials. A little security is wise; we lock our homes when we go on vacation, but exaggerated fear can be both foolish and inhibiting. Instead, strive to be the author of material that is important and valuable to mankind or write for the enjoyment of writing. This main goal should be your focus of attention. The rest will take care of itself.
Fear of criticism is yet another aspect of publishing paranoia. A well-known and highly respected publisher in my field, Richard Sutphen, tells of a woman who submitted her manuscript to him for publication. He liked the material and wrote to tell her that he would publish it - with only a few minor corrections. She wrote back, quite irate, and stated that her manuscript was "channeled directly from God" and that she would not give permission to change one word of it.
Patiently, Richard wrote her and explained that until God learned to become a better speller, the book would not be published.
The point here is that every author MUST be willing and eager to accept constructive evaluations from knowledgeable sources. It is always better to improve the quality of one's work thereby greatly increasing the chances of its seeing actual publication. A writer who plans to "go the distance" must shed paranoia.
Another possibility is to give FREELY of your materials to all humanity. No one can steal what is freely given! No one can steal the sunlight or the air; they are there, free to all. I give freely of my research, my guided scripts and my discoveries. People appreciate them and utilize my work. I consider it a great honor that they appreciate the work.
Why You Should Self-Publish
By far, the most important reason for self-publishing a book is that you will have full determination concerning its content. You have ALL rights to its income, and you have full control over future editions and any foreign rights. Those aspects might not seem so important to you at the moment but, with time, you will realize the vast significance of such value.
Please do not take my word as an absolute authority in this matter; instead, ask other published authors. If you are a big name and an easily-recognized personality, perhaps you will be treated well because the publisher knows that you will tell others about the treatment you received. Famous writers will tell you that even at the upper levels of fame there is often real and justified dissatisfaction.
When YOU choose to publish for yourself, you'll probably have an excellent relationship with your publisher. (I sure hope so!) You can work together; in essence, your right hand knows what your left hand is doing. You will be fair and straight in dealing with yourself. You will receive the money that you earned. You might not reach the broad audience of the big publishers, but you will reach those people who will benefit from your work.
Individuals who publish their own works and other "small presses" have many advantages over the conglomerate publisher. Small presses are free of the politics involved in big-time publishing and decisions are based on matters other than just dollars. Big conglomerates are, primarily, businesses and, as such, have to show large profits.
Smaller presses, by contrast, are willing to venture into new areas to support alternative views and to stand for truths even when those truths are not popular. What most people don't realize is that almost everything we hold as accepted truth today was once considered revolutionary or even impossible.
Look, for instance, at the birth of a nation - The United States of America. The idea of colonies breaking away from England was considered treason. Look at all of the accepted principles of science. Most were outlandish and heretical in their time. Look at the discoveries in healing, in education, in just about everything! Even if your book is AHEAD of its time, it is still worth publishing. Can you understand the importance of leading-edge research, discovery, and
the publication of such materials?
But How Much Does it Cost?
Anybody can write a book for very little money, but it does demand time and dedication. Book publishing, on the other hand, requires some capital - either the publisher has to invest money for printing and promotion, or the author, if self-publishing, has to
fulfill that task.
Usually, an author and a publisher hope to make money in their joint venture; yet, sadly, this is not always the case. Some books fail to make a profit; some even lose money. That is a fact of life. Other books do well, and some do exceptionally well. That also is a fact of life.
If your sole motivation to write or to publish is to make money, you might wish to consider a "safe" field such as romance or mystery novels. If your motivation is to help humanity, to bring in new knowledge, or to teach new techniques, then the profit margin is likely to be of less concern. Usually, all serious effort is, somehow, rewarded; but not necessarily by a quick income. Be willing to share what you have, and, in time, you will receive the benefits.
You may say, "Well, why do it if it might not make money?" The obvious answer is that we all do many things that cost us money, but we WANT to do them anyway. You are entitled to write and to publish your work. If you make money in the process, that is good. If not, it is still good that you fulfilled your mission.
All striving, with accompanying learning, is valuable. Your book is like a gift that you give to humanity and copies that don't sell can be given - literally! - as holiday gifts to family, friends, and colleagues. It could be one of the most valuable gifts they ever receive.
From Conception to Birth
My hope is to inspire you to write your book. Then you can find a publisher or you can self-publish. The entire process can take months or even years. Many good books, individuals, and organizations can help you (see the List of Resources at the end of this book). Your local library has books to help you with the process of self-publishing as well as books with lists of potential publishers. Your local library also can access virtually any book through inter-library loan.
Now envision your book in print. It's already accomplished. Hold that thought. Cherish that feeling of accomplishment. Use the self-hypnosis scripts in chapter nine to make this goal a reality. Use your MIND to build your best possible future. Regularly using self-hypnosis tapes will connect your creative potential to practical implementation - linking concepts to actual results. Conception gestates to birth.
In your constructive imagination, progress ahead in time to the time when the book is written and even published. The "baby" is born!
The Big Day
Once your book is published, you will receive an advance copy. This is a big day (for any author), maybe one of the most important days in your life.
Later, when cases of your books begin to arrive, you will have plenty of copies to give to friends and family. Be sure to send complimentary copies to those people who were instrumental in its gestation. The book's "helpers" are its godparents and they will recommend it to their friends and acquaintances. Some of your helpers (godparents) might think of this baby as theirs also, and they will work to nurture and to promote it.
Give complimentary copies to selected individuals whom you feel could be instrumental to the book's success. Write to the Book Review Editors of magazines to which you subscribe or to the newsletters of organizations of which you are a member. If you are aware of a publisher who handles books such as yours, send him or her a sample copy and a letter proposing the possible sale of rights to future editions.
Pray for guidance in this matter for you may be given insights concerning those to whom you wish to send a copy. Sometimes the most unusual inspiration later proves to be the KEY person involved in the book's long-term success. Trust strong intuitions and act upon that guidance. Seldom will a book promote itself. YOU must take an active role in insuring its survival and success.
When the Baby Arrives!
It is correctly said that publishing a book is like having a baby. The big day eventually arrives - the baby is born and delivered by a trucking company, not the stork!
Now I must share with you something very personal. . . and holy. How do you greet your new baby? I have asked some authors and most admit to an overwhelming desire to reach out and hug the baby. This is not some weird fertility rite, but an honest expression born over months of nurturing and gestation.
Even famous authors do it - in the same way that new parents hug their offspring. A few have even admitted to kissing the baby secretly! Hugging the new book is as acceptable as hugging your child. It's okay! You may do it with reverence and with enthusiasm. Celebrate a new birth.
My wife and I feel that books and babies are the true treasures of each age. Books are encapsulated wisdom. They contain the endless wisdom of the ages. It is through books that wisdom is channeled from one age into another. They connect the ancients to the present and will be the bridge to future time.
How to Get Your Book Into
Almost Every Country in the World
Your book can be of value and importance to people everywhere. It could help to change the lives of some individuals in ways more profound and wonderful than you realize. But how will people in distant places get the chance to read it?
There IS a tangible and practical answer: libraries!
If books are the true wealth, the sacred objects of an age, then libraries are the temples that house them. Libraries protect, display, and provide access to the great books for present and future generations. Libraries can be a type of "doorway" to the past and to the future. Do you want to look into the past? Libraries contain a wealth of knowledge on past people, events, civilizations, etc.! Do you want to send something into the future? Write a book. Two hundred years from now someone could go to a library and check it out! Libraries and the treasures they contain are our greatest gifts to the future.
Libraries ensure that the timeless river of knowledge flows from the past, through the present, and on
toward the future. This continuity of knowledge is an integral link in human evolution and advancement. Libraries, whether public or private, serve humanity in real and vital ways, preserving the record of humanity's journey. Libraries exist in every large city and certainly in every country of the world. They exist to receive your book, too!
If you would like your book to be read by an international audience, the following is a proven plan to make it happen. I can assure you that it works, for I have used it. The cost is minimal and the outreach is vast!
First, go to your library and ask for the reference that contains listings of libraries around the world. If your local library is too small and unable to purchase a copy of this volume, it can be obtained for you by inter-library loan. Thousands of libraries are listed in this book. Some lists are arranged by country, others by topic (such as law libraries), and all library addresses are given.
Now, with list in hand, you have two opportunities for outreach. First, compose and then photocopy a letter which briefly describes your book and explains its importance. You could offer a special library discount and include an order form for purchasing a copy. Then, send copies of your letter to selected libraries and anticipate filling the orders as they arrive.
A second option (and the method I use) is to send a complimentary copy of the book to as many libraries as you choose. Most countries have a national library in their capital city. A copy sent to every major nation
is a very good start. If you can afford it, send copies to all prominent cities within the countries of your choice. (Currently, there are approximately 260 countries in the world.)
Obviously, it would be much more rewarding, financially, to sell your copies rather than to donate them. But generosity has its advantages. Most libraries will respond with a "thank you" letter. The very nicest letters that I have received have come from Israel, South Africa, and Australia.
Here are a few of the tangible advantages of mailing your book, at your own expense, worldwide:
1. You will present your book and thereby your ideas to countless people around the world, people whom you might never reach otherwise.
2. You can look forward to receiving letters
from readers, and possibly initiating meaningful correspondences.
3. The entire cost of this project may be deducted from taxes as advertising and promotion or as other business expenses. This deduction will include the cost of the books, the postage, etc. (For up-to-date and accurate tax information, be sure to check with your accountant.)
4. In every foreign country in the world there is an English-speaking community; and those people, more than anyone, appreciate access to new books and materials in English.
5. The very best part of this proven plan is the fantastic deal offered by your local Post Office! Books can be mailed at an exceptionally low rate which greatly reduces your overhead and enables you to send your books around the world. Above all, when marketing your book, the greatest reward might not be tangible but spiritual. By sharing your written thoughts, you will have done a great service for the betterment of humanity - and for rendering that service there is no price tag.
Remember
Many people have likened writing a book to earning a Ph.D. degree. There is truth in that comparison. A book takes me one to five years to compile and then even more time to fully develop. When you write and publish YOUR book, you will appreciate this similarity. Learning is a life-long endeavour.
Like a degree, a book can lend stature to your work and enhance your income. People have become wealthy and famous through writing, publishing, and selling books. Successful marketing tactics are explained more fully in chapter six.
Keep a Record of Your Published Work
Keeping copies of your submissions, published articles, and other printed materials will be of long-term benefit. It will serve you in both practical and aesthetic ways. It's easy to do; you simply purchase an inexpensive 3-ring binder and top-loading polypropylene sheet protectors. Buy those which come with 3 holes punched so that they will fit into your binder. They will protect important documents. The advantage of this method is that you will have easy access to your materials because they will be organized in one place. This is more important than you might think, for as the years go by, it is easy to misplace various items. The binder keeps your writing safe and handy. If, for example, you should wish to update a particular article, you can locate the original in seconds and have it ready to work on.
Better yet, become computer literate. Then, keep all of your writings organized by category on your hard drive. Be sure to make back-up copies of your files!
Please learn from my mistakes! For many years, I failed to utilize this simple method, and I paid a dear price, often wasting many valuable hours in trying to find an old article or document. This can be very frustrating, resulting in valuable materials forever lost.
For the past few years, I have kept a binder (along with one involving yearly finances and another for upcoming workshops), and this system works well
for me. Use this helpful hint as a guideline, and design your own record-keeping system.
As your articles are published, clip them out or make photocopies and place them into your binder. Constantly add to your collection of published work. Save whatever is valuable to you even if you don't perceive the importance of keeping a copy. In time, you'll be pleased that you did.
The aesthetic reason for organizing your work is
that you'll see at a glance just how much you have accomplished during each year. At first, your progress might seem slow as you move into exciting new areas; but soon you'll have a bulging binder or many disks. You'll be amazed at how much creative work you have produced each year!
The binder or disk containing your published articles and printed materials (workshop flyers, workshop manuals, mail notices, lists of sale items, etc.) will help you through the hard times of discouragement. Everyone experiences discouragement and disappointment. Be grateful if your work is deemed worthy of criticism. Science assures us that for every action, there is a reaction. Any reaction keeps your work in the eyes of the public. Sometimes, you WILL be congratulated. That's life. Your binder or disks will give you something tangible to hold in difficult times, and it will give you something which is fun to appreciate in the pleasant times!
Support - Criticism
Some things seem obvious, but they are, nonetheless, of great importance and need to be discussed. In your work, you will have fine supportive people, and some of them will be harsh critics. This is inevitable. How you deal with this contradiction is vitally important.
Take time with those people who help and support you. Give them your friendship and support. Build on what is there and what is good; this can blossom and grow fruitfully. Be kind to your critics. They are simply objective, not intentionally harsh. It is possible for a supporter to be a critic - one who provides valuable constructive criticism. Be patient, be polite, and detach from it all. Bless your critics, they could become your future supporters. A Publishing Success Formula Chapter Four
Speaking - Challenge Your Thinking
Speaking
In the first three chapters, we explored how informal writing can grow to more polished works such as a booklet, an article for a magazine, or even a book. The two major forms of communication are the written word and the spoken word. Some people are more comfortable in one mode than the other, but you can develop skills in both types.
The natural sequence is speaking before writing. A child learns to speak long before he or she learns to write. Many professional speakers learn to present first and - if they write - write a book later.
Ideally, you will learn to develop your skills in both areas of communication. Perhaps the best plan is to improve your learning and teaching skills simultaneously. In subsequent chapters, we will explore how to take the best of your written materials and add your speaking skills to design classes and workshops. Sound a bit hard at present? Don't worry, the process evolves naturally through the doing.
Public speaking is a career as ancient as time. For me, the most rewarding experience is being able to speak about my true passion, my true beliefs, and to get paid for it! Although a career in public speaking stays the same, the audience is changing constantly. People are tiring of television programs which, many times, seem to be insulting their intelligence and limiting their choices. They are looking for positive alternatives rather than the gloom and doom of the news or fear-based "information" they are receiving. An appealing alternative, for many, is listening to a live person who gives them something to think about while providing a positive, encouraging, and uplifting experience.
The intelligent audience wants to hear someone who believes in and is knowledgeable about the topic being presented - someone who permits inner beliefs to show through. When you begin speaking, be sure that you pick a topic which illustrates what you really do know and care about. Finding your niche can be difficult if you are looking outside your own true interests. It is through exploring your interests that true passion can develop in your work.
If it has been some time since you allowed your true concerns to speak to you, you might need help to reconnect with your inner voice. Browsing through your local library or museum can cultivate new ideas or awaken old ones. Then, by speaking in public, you are sharing the essence of what is important to you with your audience. You teach them to reach higher levels just by your own example.
It is realistic to recognize that your topic of presentation will not be of interest to everyone. Just as you do not care to listen to everyone, not everyone will enjoy listening to you. There are, however, people out there just waiting for you to come along. Trust that you will find them and then proceed with your plans! Many different teachers and speakers are needed to reach everyone. Perhaps you feel that what you have to say is similar to the next speaker's material. Keep in mind that the way in which you present your subject, the words that you use, and the passion that you put into your topic along with your unique understanding and communication of it, comprise your winning formula.
Rehearsal
Practice giving informal talks or rehearsing in front of small groups of friends. Ask them to analyze your performance honestly. Be sincere about wanting honest feedback. Ask for constructive criticism and be grateful for the help. Giving your talk in front of a mirror, or better, in front of a video camera, also will prove worthwhile; however, there can be no feedback except your own analysis.
Your actual words are only a fraction of the overall performance. Practice pronouncing your words with inflection and expression. Put an emphasis on those words and sentences that best make your point. If you want to keep your audience's attention, your voice must not become a monotone. Notice your eye movements. Making eye contact with individuals is very important. Looking above the audience is noticeable! Let them know that you've noticed them! Express yourself with hand gestures as well as your body posture. By allowing animation in your presentation, you will express your meaning more boldly and you will "connect" with your audience.
People will respond if given the opportunity to participate. Ask for questions and comments from the audience. You could get feedback by a show of hands. Remember that each audience is filled with unique individuals. When you gather the special aspects of each into a whole, you cultivate group dynamics. Let each person's individuality help your presentation flow into the area that is best for that person. Whatever is perfect for your audience is perfect for you.
Most audiences will like to hear your personal experiences but be careful not to overdo it! Remember each person is there for personal reasons. When you tune-in to what is happening with them, how your words are opening up new doorways and new possibilities, then you've got it! Let that be your main focus. Have fun and allow yourself to be flexible with your outline.
It is important to have your notes organized, but allow the creative process and interaction with the audience to take place naturally. Don't appear too rigid or formal, because it will take away from your enthusiasm. When the audience realizes that you are willing to diverge from your planned presentation to allow them expression, a stronger bond is created.
Stage Fright
I don't know anyone who has not experienced stage fright in some way - be it the upside-down butterflies colliding in the stomach or that nauseous feeling telling you not to open your mouth! Practice might help to alleviate anxiety, and you can use friends as a "pretend" audience, but I have found it harder to speak to friends in such a situation than to speak to a real audience.
You might be surprised to discover that top rock stars speak of "stage fright" even after years of performing. One secret of their success is that they didn't let this stop them. They pushed through it realizing that the audience was counting on them just as your audience is counting on you.
Each group will be unique and will help to keep you focused and at your best. Adapting to different groups allows your job as a speaker to evolve and to become more challenging. You would become bored if the same questions and reactions surfaced each time. Being receptive to diverse questions will encourage you to learn and to grow in your area of expertise - one more reason why this profession is so exhilarating.
There is no actual way to "make" you speak publicly if you refuse to do so. BUT, once you begin, the excitement of sharing and teaching could become something you love. Analytically, speaking or talking to one person is the beginning of public speaking. From that point, you can speak to a couple of people, and then to a few more. Soon, you will be able to speak to a small group, then to a bigger group. Logically it works that way incrementally. Most people do not learn from logic alone - experience is a far better teacher.
Without question, most people fear standing in front of an audience. Why? Because it is a new experience, that's all. If you did it every day or every week, you would become accustomed to the sensation. I love it, so I assume that everyone else will also. Speaking is one of the most exciting ways in which to share knowledge and experience with others.
When a person first stands to speak, he or she sometimes feels a certain movement in the solar plexus area. This sensation is a natural body function indicating the secretion of adrenalin. ANYTIME in life when one is faced with new experiences or new situations, one might get a boost of adrenalin; it's natural and it's free! It's a gift from within! Facing your audience is the cause of your excitement and it stimulates what you are feeling. Identifying the actual cause of nervousness is enough for most people to appreciate what is happening and then go on with the program.
Overcoming Fear
There is a method for guaranteed success in overcoming the fear of speaking. I did it, and it works! It's termed self-hypnosis.
Through the course of life, I've learned to improve my public speaking. I experimented. I tried some things, and they bombed. I tried other things, and they were a success. Most of all, the preparation that I did in my own mind was the most valuable. Those little investments in self-help paid off with great dividends.
Take all the classes or courses that you wish. Read books, listen to tapes, or watch videos about public speaking. Use all the resources available. And, yet, remember you will accomplish far more in your work with your own subconscious mind - through
self-hypnosis, positive programming, and creative visualization. It is something that you do, and the success is all yours. Positive programming helps you to enhance your present resources and talents, and it assists in developing new skills and abilities.
Chapter nine has three scripts for you to read into your cassette recorder to make your own self-help tapes. The purpose of the tapes is to train the mind at the highest and most profound level.
As You Teach, So Do You Learn
Your audience is open and ready to learn and to teach. Be a good teacher and let others find their answers within themselves. Let them understand that you are presenting your truth. If they do not agree with it, fine. Your goal is to help them to find their own truth. By listening to yours, they can awaken an awareness of their own truth. Discourage attempts by your audience to place you on a pedestal. This is an uncomfortable place to be. Being admired is okay but don't let it go further than that for your own good and that of others. If you are asked questions for which you don't have an answer, don't be afraid to say, you don't know the answer. Collect the addresses of those members of your audience who asked unresolved questions and contact them when you
find the answers. This is one way you can learn from your audience.
Laughter Bonds
You speak to people every day about your beliefs and opinions. Speaking to an audience is exactly the same. You are telling a group of friends, some of whom you simply haven't met yet, how you feel and what you have learned. No pressure. An audience can be a group of friends that will have just as much fun laughing with you as you do laughing at yourself if you forget where you are in your presentation and need to look at your notes. In fact, such an incident lets them know that you are human, too, and even vulnerable. Humor, especially when it involves one's own goofs, is a key to being a good speaker. When a group of people laugh together, the room suddenly becomes harmonious, and everyone is more at ease. This is a wonderful blessing for any presentation. That is why many good speakers begin with a relevant humorous story or joke - to break the ice and get the attention of the audience.
Should I Be Paid?
If your topic of discussion is spiritually oriented, some traditionalists feel that you should be donating your time for the good of humanity, not receiving a paycheck. My response to this attitude has always been the same: "If you talk to my children and explain how you feel, and they would be happy to stop eating meals, I'd be happy to do this for free." Sometimes they get the point; sometimes they don't. But actually, while here on planet Earth, we play the games of planet Earth. Money is one of those games. Does your audience expect a doctor not to charge for services but to see patients for free? There are some people who are financially independent and can donate their time; however, most of us need money.
Others believe that when something is given without an even exchange it has no value. Many times when information is given without cost, it does not seem to be as respected. When someone pays me, he or she listens more carefully and is more apt to respond to my suggestions. Make it clear that if you were not doing this, you would be doing something else to make a living. It is your time, knowledge, and experience for which they are paying. As you continue to grow in this business, and your personal time is not as plentiful as it used to be, your time becomes even more valuable.
Nonetheless, in the early stages of your speaking career, gratefully accept every opportunity to speak even for free. You'll learn to refine your presentation, and you can tell audiences that you are available to speak at
other events.
Secret of Financial Success: Create Your Own Job
What happens if you continually complain that you do not like your job? BINGO! You get laid off, fired, etc. Such a reaction forces you to look at what you want to do. Staying with your job because you think you won't find another is not a good enough reason. When you believe that there is no work for you that you can enjoy, you create a negative, self-filling prophecy.
Begin a business for yourself that you can enjoy. Take a step in creating a new and positive world for yourself. One way to succeed in this world is to find a field or endeavor which seems right for you. Evaluate what you really like to do - then find a way to make it pay.
Your library has books about self-employment. Read those that look promising to you. Self-employment offers unlimited potential for vast success. There are certain requirements, however. You must be self-motivated and willing to work long hours, and you must work with diligence. Some careers are carefully researched and specifically chosen. Some come about in the most unexpected manner. My writing and speaking careers arrived without my realizing it!
About twenty years ago, when I worked at the Providence Hypnosis Center in Rhode Island, our therapies targeted cigarette cessation and weight control. Clients came on an appointment basis, and we did not over-book so that there were no long waits. Occasionally, a client failed to come for the appointment (usually smoking), and I would have that extra time while waiting for the next appointment. At those times, I was restless and had little to do.
Our secretary/receptionist noticed my restlessness
(I probably drove her crazy by pacing back and forth!) and suggested that I do some writing. I already had produced a nice little self-hypnosis booklet for our clients, and she liked it. She even suggested that I write a book about my years of research and experience with hypnosis and past-life exploration; consequently, I started writing and I have never stopped! Little did I know how many books would follow the first, entitled Hypnosis and Reincarnation published in 1977, now out of print.
My speaking career also began unexpectedly. A client came in for therapy and did so well that she told her women's organization about our center. Someone from the organization phoned and asked if I would speak to the group, even offering to pay me. I agreed without asking any questions. I had spoken to small, informal groups, and I enjoyed speaking. This was another good opportunity to speak, or so I thought!
When the contract arrived, it stated that there would be MORE THAN 100 women present! Oh no! Professionally maybe I should not admit this, but I was frightened by that number. I asked other therapists at the center if they wanted to speak to the group. No takers! They knew better. I declined the engagement and returned the contract unsigned. I learned a valuable lesson in humility.
This was a reluctant beginning to a speaking career, but now I am extremely pleased if a group consists of more than 100 people. Fortunately, other speaking engagements were offered, and I accepted them all. Nurses from a local hospital visited the center, and their contact led to opportunities to speak at the hospital. Local schools, libraries, and two universities invited me to present programs and classes.
Most of my speaking engagements paid something if only travel costs or an honorarium. Experience also taught me that some individuals from each of those presentations would come to the center for personal therapy.
What Makes a Speaker?
Some people incorrectly assume that public speaking is standing at a formal dinner to say a few words about the guest of honor. Real public speaking is much more than that; it is GIVING your audience something valuable and meaningful, and it must have a few NECESSARY ingredients.
Some speakers assume that, if they have all the
state-of-the-art gadgets, the equipment will make them stars. A musician might have all of the latest digital equipment to produce the music; but if the music lacks heart, the audience will know. Sure, a good amplifier will help a soft-spoken person to be heard better, but it will not make a better presenter.
Some assume that degrees are the only answer. Degrees surely command respect from the academic community and, usually, they are necessary to receive project grants from universities. Such formal education IS very valuable, but the best learning comes from real life experiences after graduation. Nor is age an important factor for success - there are plenty of old fools and young geniuses. At age fifteen, Edgar Cayce gave his first health discourse, Kahlil Gibran wrote his first version of The Prophet, and I guided my first past-life experience. What you have to say is more important than how old you are when you say it.
Having a lot of money will not make you a successful speaker. Money IS a tool; it can help with some things, but it is only a tool. The possession of money seldom solves problems of the heart, mind, or soul. The qualities that make a successful speaker are kindness, consideration, courage, and enthusiasm for the topic. Great speakers radiate a genuine respect for their audience's integrity and a desire to be of service to humanity - such are the necessary ingredients. This is termed "emotional intelligence" or "people skills" and makes all the difference, along with a passionate belief in what you are teaching.
What do YOU look for in a speaker? What does a speaker say or do that impresses you? THAT is probably what others will expect in you.
Take A Break
If you are like me, you'll never run out of great material during a presentation. If YOU need a break, rest assured that the audience will appreciate one, also. When you have been presenting a good deal of intense or "deep" material to a group, the members will need a break in order to lighten up and to assimilate the material - just as when eating a meal one needs ample time to digest it. No intelligent person will go from one meal directly into eating another meal without taking some time for digestion. Digestion is a tough job, and it takes a lot of guts. Speaking is an intense job, and it profits from a little playful rest!
A pause may be necessary as you regroup yourself or switch from one topic to the next. This brief break can be very useful for your audience. It allows time to reflect and to digest all the information that you have provided. On your side of the pause, things may seem more tense as though an eternity has passed since you spoke. Whatever you do, don't fill that pause with "umms" and "errs." Take a deep breath instead. Your audience will not mind. After all, you've been talking nonstop. Everyone needs a breath occasionally.
Assuming that you've been speaking for forty-five minutes or an hour, the best reason to break is, of course, for the bathroom! (It's rightly called "the pause that refreshes!") People do not like to admit that they HAVE TO GO, but watch where they go when you are considerate enough to give them that necessary break. Ask ahead of time where the facilities are so that you can point them out. You will need to let your audience know that this break is for you, too, and that there is time scheduled for audience sharing; otherwise, you will find yourself surrounded by people wanting to talk to you.
Be specific as to how long the break is and at what time you want to resume. It is easy to lose control of a group at break time. Reclaim it by announcing to everyone that it is time to get started again. Let them know that the information you have to offer is important, and they would want to get all of it. In all my years of speaking, only one person commented in an evaluation that I gave too many breaks. Thousands have thanked me (not in words, but in looks of sheer relief at break time). If people don't want to leave their places, you may suggest that they talk to the person nearest them or meditate upon what they have learned.
The next best method for a pause in the flow of your talk is to ask for any questions concerning what you have covered so far. This maneuver is good only if you are comfortable with your topic and if you can handle NOT having any hands raised. In that case, be prepared to fill the gap with something humorous. This line always works for me. "If you don't have a real question, you can make one up!" Humor works with my audiences because people are sometimes dubious of new research. Keep in mind that humor might be a saving grace for any topic. It can balance difficult concepts and all perspectives.
If done correctly, another useful "filler" or pause from your material is the insertion of a joke or a funny anecdote into your talk. People expect a joke near the beginning, so the placing of one well into your presentation is unexpected and may have even more humorous value. You reach people when guards are down, and this makes the story even funnier. Obviously, your joke should relate in some way to your general area of discussion.
A more indirect approach, should questions not arise from the audience, is: "Well, one question that a number of people might be concerned about is _________." Fill in that blank with some pertinent question that you would like for them to consider, a question that is crucial to the flow of your presentation. Then proceed to answer that question.
Oddly enough, the opposite situation can be a potential problem for a new speaker. If there are too many questions from the audience, you may answer a few and then politely limit questions by saying, "Okay. We'll take one more question for now, but we'll have plenty of time later for more questions and answers."
Another excellent way to fill the time during a pause is to tell a story, drawn from real life, that applies to your topic. The audience might not remember all of the facts and details of your speaking day, but they will remember a meaningful, touching, true story. It can be a sad story, a happy one, a story with an ironic twist, or it could take the form of a subtle, unconscious seed that will grow. To be most effective and believable, this story must be from your own life or that of a person close to you. A sad note here is that in the field of professional, motivational speakers I have actually heard some fictional stories presented as personal truth.
Storytelling helps people understand in their own way. Your story might concern an experience that you or someone else has had. By sharing it, your listeners can relate it to something going on in their own lives. By means of storytelling, they learn a lesson or they acquire an understanding that you wouldn't even have known was perfect for them. The bonus is that the same story will have a different meaning for each person. This is a great way to reach out to each individual on a more personal level. Jesus, Buddha, Confucius, and Milton Erickson chose to teach through storytelling. It worked for them!
Small Groups
As a speaker, I have many opportunities to listen to other speakers. As in all fields, some are excellent, others are good, and some are weak presenters. One technique that I have observed through the years is that of speakers who request that the audience break up into small groups for simultaneous discussion of an issue. Sometimes this approach can work exceptionally well, sometimes not. Speakers, who employ this technique successfully, bring the separate discussion highlights back to share with the whole group.
In my one-day workshops, I request the formation of small groups to engage in discussions during lunch time. I feel that this group work is beneficial because such informal sharing with companions helps to assimilate the work of the morning and still does not "eat into" the afternoon's schedule (only a mild pun intended).
People Skills
Mingling with individuals as they enter the room for your presentation creates a special bonding. If you can be near the door to introduce yourself, that's great. Your audience will feel welcomed and at ease with you. Remembering names creates a strong connection. Hopefully, they will get a name tag at registration.
The majority of people are visual. This means that they like to look while you are talking. It also means that they tend to understand what you are saying better if they can "see" it. If you have no visual props, and individuals begin to count the buttons on your shirt, your words will fade from their minds. Take a blackboard, whiteboard, or flip chart that you can use periodically throughout the presentation. Personally, I prefer a dry erase whiteboard. It cleans up quickly and easily. Visual aids keep things rolling and break up the monotony. If you aren't a great artist, so what! Your efforts can be very comical and stress releasing. If you can bring in something to show, it's a real treat for your audience.
Commitment
When you speak to a group, you should give of yourself totally. This means letting them know why your topic is important. Boring your audience or not fully understanding your subject matter is a major obstacle. Remember, the participants will learn more than information about your topic. They will learn about you, just by your mannerisms and sincerity. Most audiences are filled with intuitive people, so don't even attempt to hide anything from them. Be honest and up front to win their trust. Recognize that what you have to tell them, they are there to hear.
It is important to realize the commitment you have made by deciding to become a public speaker. The words that you speak may be taken as gospel. Acknowledge the effect that your teaching could have on each person in that group. If this doesn't happen at the time, perhaps you have planted an idea which could surface later. Most of all, your actions speak much louder than your words.
As you are preparing to speak, a new creative process begins to flow within you. This is a wonderful gift and allows you to continue to grow and to learn in new ways. Inspirations will lead you to new projects, books, articles, and even new lectures. If your heart is in it, each presentation can be the beginning of much more fun and discovery to come. Always remember, you are doing this because you want to do it. Give yourself plenty of treats for every talk you give, for every job well done. Public speaking can help you to create your own exciting future.
Chapter Five
How to Work with Groups
Finding a Job - Or Inventing One!
Several times in my life I have had a "regular" job, that is, I worked for other people whose companies paid me for services rendered. I showed up for work on time, performed assigned tasks, and took home paychecks. This is an acceptable way to live, and I enjoyed the various jobs. But, for most of my adult life, I have worked for myself, which is one way of saying that I have chosen to be inventive, and to be willing to work extra hard. People who work for themselves usually put in long hours and work under difficult conditions. It is said that whereas an employee traditionally works the required eight hours a day, an entrepreneur will be motivated to work more than sixteen hours.
If you work for yourself, you'll appreciate your boss - hopefully! You will have a greater potential to make more money, you'll be able to set your own pace, and to work your own hours. If you are willing to work, you'll always have a job. The best future insurance is knowing that you are working for yourself.
In this age of electronic media dominating the airways, many people are appreciative of a live speaker with a timely topic. Various organizations need speakers as an incentive for members to attend their meetings, as a special gift to their regular membership, or as a form of continuing education. The need for excellent teachers will always be with us. Human beings want to learn, to grow, and to explore new horizons. You can be an important part of this on-going process!
Teaching
I am self-employed by giving workshops, and teaching others what I have learned in my field throughout many years of experience. There are many ways that people learn. As children, we accept the standard concept of school. Adults want to learn and to grow also, but their "school" environment is different. Some attend graduate school, others work from their own agenda and attend pertinent seminars, workshops, and specific training courses.
The word "seminar" implies a situation in which individuals address issues relating to a selected topic. Each speaker presents a separate aspect of the main topic. Although the speakers have limited time allotment, the audience can benefit from hearing even a brief presentation from a large variety of speakers.
The workshop, by contrast, has only one, or possibly, two speakers. Workshops require much more in-depth work with ample time devoted to one area of activity.
A "work" shop implies some level of participation by the audience.
What Is a Workshop?
A workshop is an event or educational program that is more "hands on" or experiential than lectures. There is a particular level of integrated work, training, or exercises (whether of a physical, mental, emotional,
or spiritual nature). In a workshop, people learn to do by doing.
Workshops can be magical. They are intended to unify random pieces into a whole that is clear and important. The workshop brings one's writing, speaking, research, and personality together into one package.
For example, consider the ingredients of flour, sugar, milk, butter, baking powder, and seasonings. Alone they aren't impressive, but when properly mixed, baked, and decorated, a cake is created! The sum total has an identity greater than the individual ingredients - synergy.
The finished product, your "cake" or workshop, is something you can serve with pride. An audience can partake of your creation with appreciation and enjoyment. The value and quality of your final product depends upon your knowledge and delivery. With time, you will refine your work, bringing it closer to perfection.
Who Can Give a Workshop?
Individuals from many walks of life give workshops. Presenters demonstrate a multitude of various skills. An academic degree is not required, but knowledge, sincerity, and experience in one's field certainly are necessary. A warm personality and a familiarity with groups are valuable, and a sense of humor adds greatly to the participants' ease in learning new skills.
Why are Workshops Given?
Many workshops are given in schools, trade schools, and colleges, but certain topics are simply too experimental to be available in any sort of university curriculum. Other topics go beyond the typical range of academia to include spiritual or emotional experiences. Specialized workshops are of interest to a limited number of professionals, like physical therapists or law enforcement personnel. Many are too technically advanced for the general public. Others are affiliated with churches or civic organizations.
If You Want to Get Started
If you want to attend a workshop, or if you would like to present one, there are three key questions to ask:
1. What is the workshop about?
2. What will participants learn or experience?
3. How will it help them?
(What will they get for their money?)
I personally believe that many people would be excellent at giving workshops, but some will never know because they will never try. Don't believe that you shouldn't start giving classes until you have thorough knowledge of the field. Because new discoveries are being made everyday, I believe that I will never have thorough knowledge of my field. Many individuals - such as myself- have been active for decades in our calling and STILL are learning every day! I also believe that we actually learn MORE through teaching than in any other way.
Perhaps an excellent way to begin is to attend workshops given by others and observe the things THEY do that you like. Learn also from the things they do that you don't like. Brainstorm new ideas with friends and loved ones. What would you really like to teach others?
Imagine that you are ready to begin. You have a topic about which you want to teach others. Now, all you need is information on preparing for the workshop - working out the details. What kind of handouts do you give? How do you attract an audience? Where will your workshop be located? In order to give a successful workshop, all of the details must be thought through.
Local Programs
Start in your hometown and develop a program
for which you can handle all of the arrangements. You will learn a great deal in the process. Later on, this experience will help you to work with other people, in other locations, to do the same job. In a local situation you, most likely, will be the sole organizer; but when you begin speaking in other cities (and countries!), you will require a facilitator to organize those events. A facilitator could be a friend or a professional acquaintance. Often, he/she will be affiliated with a sponsoring organization or group. The facilitator is vital to the outcome. Enthusiasm and some previous experience are major criteria for selecting the right person for this job.
What Does a Facilitator Do?
1. Answers telephone inquiries
2. Conducts or arranges for a mailing
3. Orders the printing of handouts and promotional
materials
4. Locates a meeting room
5. Receives early registrations
When your workshop is sponsored by a group, some of the individual members are assigned specific tasks, thus making arrangements easier for everyone.
Attracting Good Attendance at Your Workshop
Depending upon the topic and the speaker, people are willing to drive a couple of hours to attend a program. An interested person who lives close to the location is likely to attend the up-coming event. The most productive way to reach this prospective audience is by mail. This method is economical and effective when your mailing is followed by phone calls. Ask your prospects whether they received your material, and encourage them to tell their friends about the event. Telephone calls are most effective when a mailed notice is sent previously; therefore, a crisp, exciting, and attractive flyer is important!
Another ingredient crucial to success is a well defined mailing list. Local mailing lists are available. Lists relating to my area of expertise have been obtained from metaphysical bookstores, health food stores, and spiritual centers. Contact local businesses or centers that have interests compatible with your program topic and request a "one time" use of their mailing list.
It is obvious that the more specialized your list, the better the response it probably will generate. For example, the mailing list from a health food store could produce results for any topic related to health or fitness.
An effective method for establishing future mailing contacts is to work directly with local centers or branches of national organizations. They have access to extensive mailing lists and have gained experience by having sponsored various types of programs. Those facilitators will expect a percentage of your income; but if they do their parts well, the workshop attendance could be very large. Everyone benefits. Participants will be helped, the sponsoring organization will be pleased, and you will be happy. It's a "win-win-win" situation!
Other available sources of mailing lists are those obtained from brokerage houses - companies who own and rent , or sell, lists of individuals who have purchased items from specific catalogs, or who have membership in certain organizations. Perhaps you've noticed that if you take a membership in an organization for the preservation of nature, you will soon receive mailings from other similar organizations. Specialized mailing lists are valuable because you can use them to target a specific audience.
Finding a Workshop Location
The process of finding an excellent facility can be time-consuming but worthwhile. Some space is available at no cost such as a library conference room. Other locations require a nominal fee but offer greater flexibility. Various churches, synagogues, and spiritual centers have meeting rooms available. Community colleges often provide classrooms for extra-curricular use, especially on Saturdays.
Standard commercial rates usually apply to locations such as hotels, motels, or civic organization meeting rooms. I have utilized all of the above, and I prefer the hotel/motel rooms because they are easy for people to find, have adequate parking, restroom facilities, and restaurants which are either in-house or nearby. If you choose this kind of location, be certain when scheduling your workshop that there is NOT a noisy event booked in an adjoining room.
One factor, vital above all others - more important than rental fees, more necessary than restrooms - is a quiet atmosphere. Unless your workshops are structured to be loud, fast-paced events, you'll want to locate a comfortable, serene area for your presentation. This might sound simple to arrange, but it isn't.
Somehow, when designing hotels, banquet rooms have become linked with kitchen facilities - supposedly to make it easier to shuffle the food in quickly! Although very logical in the planning stage, the reality is devastating for most workshop presentations. It's difficult to talk over the crashing of luncheon dishes. Food carts bouncing over tile floors is upsetting, to say the least!
My workshops contain guided reveries and self-hypnosis sessions. Mood and setting are very important. I always try to choose from among hotels, churches, meeting rooms, conference centers, or classrooms, where quiet is probable.
There are other factors to consider when choosing a location for lectures and workshops:
1. When the audience exceeds 25 people, a sound system is necessary. The lavaliere, or clip-on microphone, provides quality sound and allows freedom of movement for the speaker.
2. Comfortable seating is important. If good chairs are not available, participants should be advised to bring pillows or low-back supports.
3. Complimentary coffee, tea, and water should be available nearby. Participants should also be informed of vending areas or restaurants convenient for lunch.
4. Adequate restrooms should be available, so that the entire break period is not spent waiting in long, uncomfortable lines.
5. Since room temperature is a primary problem at most facilities, controls for adjustment should be available. Since individual preference might vary, participants should be advised to wear layered clothing that adjusts easily to changing temperatures.
6. Parking with handicap access should be convenient. Where there is a parking fee, include this information in the pre-registration packet.
7. A fairly low stage allows the presenter eye contact with the audience. Two lamps placed on stage add a peaceful, living-room touch.
8. A white-board is best for notes and illustrations. A flip chart is acceptable, but a white board with bright markers is better.
9. In consideration of public health, place all
ashtrays some distance from any entrance to rooms
or buildings, as smoke tends to blow in when a door
is opened.
10. Pre-registration is vital to any successful program. This guarantees participants a place in the workshop, and it eliminates long lines at the door.
11. An evaluation form should be available to all workshop participants. Adequate room for personal comments as well as comments regarding the facility and the presenter should be included. Other questions to include are:
For me, the biggest challenge as a workshop presenter is the development of a promotional strategy which maintains a balance between my individuality and my persona as a popular speaker, writer, and teacher. I try to avoid extremes of exalting myself or minimizing myself. After all, is it appropriate to seek self-glorification in this role? Or should an individual focus on the purposes and ideals of the true-self, rather than on the public-image? This dilemma must be resolved individually through self-analysis of one's own ideals, involvement, and integrity. Regardless of the response, this issue has a profound effect on public-image and publicity development.
Often individuals will approach me explaining, "I have a talent which I'm reluctant to publicize." They might have unique experiences with touch therapy, healing voices, musical skills, or other gifts. When I ask why they haven't made their talents available to humanity - a world in desperate need - they reply that they are afraid of being labeled "weird" or otherwise ridiculed. Why do people feel so fearful when so much good can be given to so many? I have always believed that to whom much is given, much is expected. Gifts and talents are to be used and shared. It is far better to try something positive and helpful than not to try at all. If you fail, just try again.
Why consider publicity development? People must know what you offer, where you are located, and how to contact you. Publicity is an accepted and necessary part of our world. Without some form of promotion, we fail to serve the needs in our communities. On the other hand, over-promoting yourself - self-aggrandizement - at the expense of other people is an equal failure.
After decades of self-evaluation, I believe that the proper balance in advertising is determined by the focus of the publicity and the ideals of each person. The goal is balance through rigorous self-honesty and constant evaluation of purposes and motivations. A presenter, regardless of the area of expertise, who focuses on SELF is self-centered and is not attuned to the ultimate goals. Proper balance between the exalting or minimizing of the self requires one to be alert constantly. The former is a hidden snare for the ego - a pitfall for the boastful and smug. Extreme humility, however, can be just as unwise an extreme as self-exaltation. Remember to keep a balance between magnifying and minimizing the self by focusing on your message. All promotional outreach should reflect your integrity and the primary goal of providing something beneficial for others.
So how do you promote yourself? You start right now; use whatever resources you have at hand. If you are a speaker, speak. If you are a writer, write. If you are a teacher, teach. Get busy! Remember, no one can do your work quite the same way as you can. Friends can help fine-tune your work and listen to your practice talks. Family can encourage you to success, but you must be the one to do the greater part of your promotional work.
Actually, on a long-term professional basis, no one will do your work for you unless you pay substantially to provide that service. If you expect others to do it for you, you'll probably have a long wait. Sometimes people are offered free promo perks and benefits through special contracts. In such arrangements, the promoters make it well worth their own efforts financially. The sad reality of life is that people will not make you their "cash cow" unless they own the pasture! It is just a fact of life - a fact of the present reality. Few people will do anything for you (except your mother) unless they get paid for it. This is not a bad situation; it just is. So, what do you do about that reality? You do as much as possible for yourself and trust that God helps those who help themselves! Where do you begin? You just do whatever you can to promote your work. Live simply, speak kindly, and boldly proclaim your truth with the fullness of your heart.
When many people come to the end of their lives they realize they missed opportunities to help others. Publicity and promotion are, simply, ways to let people know you can and are willing to help. You could pray piously every day to be of service to others, but it will not happen until you DO something about it. You have to let people know HOW you can help them and WHERE they can find you. They will tell others, and in time, you may receive invitations to speak to groups. Gradually, this process could evolve into seminars and workshops all over the country.
Roads to a better future are made by first clearing a path. The taking of small, easy steps with time and dedication is a key to successful accomplishments. Those practical and realistic procedures work! I know, because I have been using and refining them for decades. There is a positive outcome from all this effort. When the promotional work is accomplished, you will reap the rewards.
Personal growth and professional development are keys to success: share your learning, publish your research, and reach out to your community with integrity and ethical publicity. Your enthusiasm will engender interest from those you reach. When you promote the benefits of your specialty, you move from self to service. In other words, the message is more important than the messenger.
In my field, paid commercial advertising is usually NOT cost effective; but FREE ads, or listings in a Community Calendar are acceptable. I have found that the most effective way to publicize a workshop is by direct mailing. At first, you will need to acquire a mailing list; however, in time, you will develop your own. Whenever you speak, ask the participants to print their names, addresses, and ZIP CODES, and you can compile your own list.
Once again, when using direct mail, it bears repeating that your advertising flyer is of vital importance! Use your writing skills to produce a good advertising brochure to describe your workshop. State clearly how participants will benefit from the program. Test different titles and approaches that maximize the benefits offered. Create short articles related to your field and make sure that they are published in conjunction with your program(s).
Cost
For your first few programs, keep tuition reasonable. In fact, this is a good policy to follow for ALL subsequent programs as well! People appreciate high-quality presentations at reasonable cost. With time, patience, and experience, people will hear about you and will tell their friends. The topic of money is such an arbitrary one that I cannot suggest a set rate. Costs of conference rooms, printing, promotion, and various other expenses all figure into determining those fees. A survey of the tuitions charged by other area presenters can be advantageous. Costs and tuitions vary widely from
city to city and from presenter to presenter.
Designing Workshop Materials
Designing a workshop can be one of the most
Writing to Learn - Writing for Fun
The Magic Journey - Creative Writing
There's a Book in Your Head
Speaking - Challenge Your Thinking
How to Work with Groups
Workshops That Work
Travel and Workshops
A Holistic Perspective
Building the Mind
A. Author a Great Book
+ B. Believe in it
+ C. Contribute to it's growth
+ D. Develop Marketing Strategies
+ E. Educate others with interesting articles
+ F. Find a publisher or self-publish
+ G. Generate Publicity and sales
= H. Happily enjoy its success